Scope of Service Experience

An experienced broker and real estate advisory, Bruce has been a leader at the Milwaukee office for over 25 years. He is specifically involved with site acquisition, development, site selection and negotiation on behalf of national and international retail clients and developers. Bruce has been at the center of numerous high-profile retail development projects in Wisconsin as well as the acquisition of existing shopping centers nationwide. He also has considerable experience with urban infill and redevelopment projects and in placing tenants in up-and-coming locations. Bruce has become a trusted resource for the public and private sectors due to his extensive knowledge of the Wisconsin market.


Bruce graduated from the University of Wisconsin – Milwaukee with a degree in Marketing.

Background & Experience

Bruce joined the company in 1998. In 2003, he received the NAI Global Fitzgerald Award presented to the individual who has done the most to foster the growth of cooperative NAI Global business across the world. He was also recognized as NAI Global’s retail “Best of Class” for generating the most retail business of over 3,500 NAI agents. Bruce won the CARW Retail Deal of the Year Award in 2008 and 2013 and won the award for Political Leader in 2004. Bruce worked closely with the Marcus Corporation on the vision and development of The Corners, located in the Town of Brookfield.  The Corners, a $200 million mixed-use development anchored by Wisconsin’s first Von Maur department store, opened in the spring of 2017.

Professional Affiliations & Designations

Bruce is active in shaping the future of Downtown Milwaukee by being a member of the Economic Development Committee of BID 21. He is a past member of the Community Development Authority for the City of Glendale and is a past president of the Commercial Association of Realtors Wisconsin. Bruce is also a member of the International Council of Shopping Centers.

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